By Gary Palgon, VP Healthcare Solutions, Liaison Healthcare Informatics
We’re excited to announce that, today, members of the Liaison team will be serving as moderators at the 21st Annual Goizueta Marketing Strategy Consultancy (GMSC) Presentation Day Competition at Emory University. This event provides us with a great opportunity to show our support for the university and share our marketing insights with a community of current and future business professionals.
Shannan Vance and I will sit on a panel with other marketing, finance and consulting executives from the Atlanta area, and we’ll hear presentations from six teams of first-year MBA candidates and members of the One-Year MBA class of 2012. Over the last semester, each team has worked with a designated client to develop strategic marketing plans that address various business needs. Examples of clients include Focus Brands, The Weather Channel and WellPoint.
We’re honored to have been selected for the moderator positions, and we’re looking forward to getting out of the office and spending the day in the classroom. Who knows, maybe we’ll hear new ideas that we can leverage to further market the Liaison Healthcare brand!
Do you have a favorite marketing campaign that your company has executed? We’d love to hear about it!
Until next time,