The goal of data integration is to get data to where it’s needed so it can do its job. Long ago, people did this work. Armies of clerks copied receipts, made accounting entries, wrote letters, and did the work we use technology for today.
Over the centuries, the telegraph, telephone, transistor, computer, and a host of other technologies have allowed us to conquer distance and speed so that far-flung enterprises could run themselves more efficiently. Not only have these capabilities repeatedly revolutionized how we communicate and do business, but also how we integrate data.
Each new technology has brought possibilities—and challenges—to the task of integration and today’s advances are no exceptions. Widespread adoption of the cloud is once again dramatically changing the face of data—in both social and business realms.
As social media, Software as a Service, and the Internet of Things, to name just a few of the technologies the cloud has enabled, change what—and how—information is shared, so too are clever people experimenting with and benefitting from (and at times failing at) incorporating these rich new sources of data into their business operations. For example, marketers in past generations could not have imagined sentiment analysis software or generating a 360-degree view of the customer.
Information is no longer content to live in the neat little boxes it called home just a decade ago. And as it busts out of the confines of enterprise ERP and RDBMS applications, it’s a force to be reckoned with.
And this is where you’ll find Liaison. Our integration business is in the middle, in the space between your applications. Traditional data integration models don’t attempt to make use of all the data available; they feed an application what it needs and forget the rest. In other words, they leave behind some of the data that was sent, which is like leaving money on the table. The wealth of data available today is so much more valuable than just as an artifact of applications.
With Liaison’s integration and data management platform, all the data we move around on your behalf is at the ready for uses equally as groundbreaking and creative as sentiment analysis. With Liaison, if it was sent to you, it is yours. It’s a revolutionary approach to integration, necessitated by the revolutionary new technologies of today’s age.
What clever things will you do with your archived integration data?
By Walter Lindsay, Liaison Technologies Director of Product Management