By Gary Palgon, VP Healthcare Solutions, Liaison Healthcare Informatics
The sixth annual ProductCamp Atlanta was held Satuday at Georgia Tech and once again was a ‘sold out’ event with more than 350 attendees. This ‘unconference’, put on by volunteered, had 16 presentations voted on during the morning from more than 40 proposals.
I was involved in two proposals and both were selected for presentation. Wagging Sales by the Tail – Product Management and Sales Engineers in the Sales Process was a very interactive discussion on how to work WITH Sales, but not simply being their ‘gopher’ for everything they ask. They too should have some skin in the game for filling out RFPs, for instance, or coaching them that a demo shouldn’t be offered on the first or second call if it isn’t required – a demo doesn’t equate to always helping the sales process.
‘Project DysFUNctional’ was the launching of a real micro-business in 45 minutes. Lisa Crymes, Ryan St. John and myself split the attendees up into multiple groups – Development, Product Management, Sales and Marketing and Consultants. Each group had deliverables, but the problem was they lacked communication so only development knew what they were actually building. After they all joined together, they all learned that the bike they had built was going to be shipped to Nicaragua to be rented out to deliver medicine from hospitals to nearby villages. In true corporate sense, Product Management wasn’t clear with their requirements for needed refrigeration so the bike lacked it and sales was selling something they were unsure if the company could actually deliver it! Communication was the key as is in real business. BTW, the bike is actually going to be shipped to Nicaragua by reinvention wheels!
Be sure to check out the presentations at: and the next ProductCamp Atlanta.
Until next time,