According to Gartner’s newly released Competitive Landscape: Integration Brokerage (IB) report, the worldwide market for integration brokerage services was expected to hit $1.5 billion by the end of 2012, and the five-year compound annual growth rate from 2011 through 2016 will be in the double-digits. Driving this record growth is the increasing appetite among IT users for functionality from their service providers that goes far beyond just B2B transport, to integration between cloud services, as well as between cloud services and existing on premise systems.
This exploding demand for comprehensive integration services stems in large part from the growing complexity of cloud application integration projects, coupled with the increasing rate of cloud adoption, and the myriad cloud application options available to enterprises. The internal resources to handle these integration projects has simply not kept up with the level of complexity involved and rapid time to market desired by the business. Faced with this dilemma, many businesses are turning to Cloud Services Brokers (CSBs), which bring with them the expertise and resources to tackle even the most onerous projects.
At Liaison, we are a flexible, one-stop-shop for our customers’ and partners’ integration needs, delivering industry-leading expertise and a wide variety of ready-built connectors to the most in-demand cloud based applications. Building on the strength and successful track record of partnerships with Hubspan (a leading provider of cloud-based integration services, acquired by Liaison last summer), we plan to make significant investments in our partner program in the year to come. We already have strong relationships with top SaaS providers including NetSuite, MS Dynamics and Ariba, and will be announcing more in the near future.
We understand the challenging realities of today’s integration landscape, and with our expanding SaaS partner program, we are more committed than ever to helping partners and companies thrive as they navigate the complexity around cloud integration initiatives. Our approach gives cloud based application providers the flexibility and agility they need to service their customers with the right combination of market leading products and services.
Megan Pulliam is the VP of Channel Sales for Liaison