Whether you’re building a network of solution vendor partners to deliver streamlined data and systems integration to your customers, or working with upstream or downstream partners for successful manufacturing and production output, procurement, logistics, risk mitigation strategies, sourcing, financial operations, packaging and distribution, and transportation, understanding your channel and what it means for customers is critically important. The reality is that most businesses today rely on channel partnerships to help them deliver successful outcomes.
I’ve spent 15 years – four of them at Hubspan and now at Liaison – working to develop, hone, and deploy channel strategies that build new partnerships and foster engagement and loyalty among the existing partners. This is why I’m particularly honored to have been recognized by Supply & Demand Chain Executive as a Provider “Pro to Know” in 2013. I join a host of other talented channel professionals, including my colleague, Jim Cantrell (who was named to the 2012 list), who recognize the value that deep channel relationships bring to businesses across diverse market sectors.
Megan Pulliam is the VP of Channel Sales for Liaison