By Patrick Adamiak, VP Product Marketing, Liaison Technologies
The G2 Volume to Value Conference is where laboratory managers meet to share best practices in running a lab test business. You’ll see pathology labs, hospital labs, and reference labs represented there. The G2 theme for Spring 2013 was “Redefining Lab Services in a Changing Market” and indeed their market is changing. As with any industry, lab managers must provide a competitive service, with high operational efficiency, and at a profit (one hopes). Two industry trends that make particularly interesting to labs are the proliferation of EHRs in the out-patient physician office, and an ever decreasing reimbursement rate (led by Medicare) for the tests they perform.
The Wednesday morning keynote by Paul Epner, M.E.d , MBA, struck a chord. His paper,“Changing the Mission: Becoming Patient Centric” tells the labs to go beyond the traditional delivery of timely and accurate test results, and to instead provide greater value at the end points where the tests are ordered and results are interpreted. A lab will provide greater value when it is easy for a practice to order the correct battery of tests according to evidence based medicine, and sends lab results to the care team (including the patient) that are easier to understand and actionable.
Mr. Epner’s proposal is spot on. Just about every lab outreach program can perform the right test and provide “timely and accurate test results” which are then sent to the practice’s EHR. But a lab will provide even greater value when they work with the practice’s EHR vendor to make it easy for a practice to place clean and complete orders, return lab results in a way that are easy to interpret and act upon, and provide patient-friendly lab reports that are easy-to-understand and actionable by the patients. It’s great to have an industry stalwart like Mr. Epner help lead that charge.
Does your solution make it easy to place lab orders electronically?