By Robert Fox, VP Emerging Technologies, Liaison Technologies
When companies look for a Master Data Management (MDM) solution, traditionally, they think of an on-premise software solution. However, this is changing as the amount of data that needs to be managed is exploding in terms of velocity, volume, and complexity (think semi-structure/unstructured data). As more companies begin to leverage cloud-based solutions to take advantage of a cost-model that has scale and elasticity built-in, software vendors are trying to follow suit and move into this space in terms of solution offerings. The net effect of this is a reduced customer experience, in what I like to term “MDM-Lite”. I’ve seen it time and time again in terms of data integration and data management. Companies scramble to retrofit their on-premise offering to fit a cloud-based or SaaS model, and in doing so, the customer is left with only a subset of the product capabilities.
Liaison is different. Our MDM solution is celebrating its 11th year as a fully cloud-grown MDM service. In fact, it predates the socially excepted coined term “cloud” which was adopted in 2006 in a speech by former Google CEO Eric Schmidt at an industry conference. (Though the term cloud computing dates back as far as 1992.)
It also predates the term “SaaS” (Software-as-a-Service) by 4 years, which was first termed by John Koenig for the SDForum Software as a Service Conference in March of 2005.
So as Liaison’s MDM solution offering (known as Content Director) gets ready to launch its revolutionary 12.0 release in May, there’s no “MDM-Lite” here. Liaison continues to innovate as the true first Cloud-based MDM solution born solely in the cloud. First-rate web-based data stewardship, combined with Liaison’s expertise and capabilities to implement the most complex of data models, workflows, and business rules. Liaison combines all of its disciplines around data integration, transformation, and management to create a truly unique multi-domain MDM solution offering.
Phillip Rossum from TDWI recently published an article entitled “The Top Ten Priorities for Next Generation MDM”. (The blog version can be read here). Liaison is proud to announce that our MDM solution meets all 10 of these.
Stay tuned as we get ready to launch our next generation MDM solution – born and raised in the cloud.