By Gary Palgon, VP Healthcare Solutions, Liaison Healthcare Informatics
This week I attended The Merck Global IT Symposium which is an annual meeting of the Merck IT organization. And while I can’t tell you about much of what was said (I’d have to kill you, but only if they didn’t kill me first), I can tell you that it’s an exciting time for the life sciences industry. The days of frequent block-buster drug announcements are gone: pharmas are now looking for ways to reinvent the way they develop and market drugs and beginning to build tighter relationships with healthcare providers.
Integration is still top of mind, especially as pharmas are partnering with more external companies to speed drugs to market. However the other high priority and focus is innovation. Pharmas must reinvent themselves with a culture of urgency for innovation, and focusing on competitive differentiation with an eye towards always providing value.
All of that takes collaboration. Working together with efficient communications, both internally throughout each company and externally with partners. CROs are a prime example where pharmas are using contract research organizations to conduct clinical trials on their behalf – it’s what they do well. In order to start a clinical trial, data must be flowed into a usable format for the CRO and then throughout the trial, multiple exchanges of data take place with the pharma, or sponsor. Everyone must stay in sync throughout the process to ensure quality, defendable processes are in place and required adjustments are made in a coordinated way.
What are you doing around Integration, Innovation and Collaboration?