By Manish Gupta, CMO, Liaison Technologies
Extracting more value from data assets is integral to successful strategy execution. This is all the more important as the sheer volume and complexity of big data challenges traditional practices for discovering, integrating, managing and governing data.
In the age of big data, a data cloud services broker (CSB), such as Liaison Technologies, that unifies data integration and data management can be of great value in helping organizations harness the power of all their data assets. The CSB allows enterprises to expand the scope of integration projects and manage larger data sets while realizing faster time to value.
Enterprises can use the CSB’s infrastructure to scale with greater flexibility as their data volumes and formats continue to expand. The CSB assumes the capex burden of assuring service level agreements (SLAs), as well as the responsibility for maintenance and upgrades. The CSB also integrates seamlessly with diverse architectures and technologies, from data marts, data warehouse appliances and in-memory systems, to relational and NoSQL databases, and Hadoop data lakes.
A unified platform helps streamline the complexity of matching, cleaning and preparing all data – including big data – for business intelligence (BI) applications. Tools and processes maintain a high quality, consistent set of master data to provide a common point of reference. This is also known as the golden record or file or profile. Data cleansing tools and a specialized matching engine helps find and fix data quality issues. Versions and hierarchies are maintained to ensure that data remains in sync at all times.
Agile enterprise-class data integration helps overcome the challenges posed by data silos across the organization. A registry of all corporate data sources maps data to its location, applications and owners to assure adherence with formal data governance and compliance practices. In this capacity, the platform can help identify, assess and manage the many different kinds of risks that lurk within different data silos. It supports the data governance council and data stewards to assure that the master data is properly maintained, what it contains, how long it is retained and how changes are authorized and audited.
Better Data for Better Outcomes
Centralized management extends data governance throughout the organization. It facilitates best practices for all application and data constituents – from data entry to analysis. End-users gain greater confidence that they can trust the quality of the data they are working with.
Higher quality data allows end-users to focus on business-critical data elements, such as customer names and addresses. Unifying data integration and data management enables them to more easily identify data sources and monitor interactions between applications that use the data. The context end-users gain shortens the path to finding patterns and relationships during data analysis. The result is more actionable insights for better informed decisions that can be made faster.
The CSB platform also allows users to perform trends analysis on larger, more disparate data sets covering longer periods of time. Data is integrated from multiple sources, harmonized in a consistent state and then managed to end-user requirements. Then unified approach allows users to more easily run data sets through different scenarios and strategies.
While the platform can handle large volumes of data in motion, such as streaming and social media, more of the data remains at rest. Unifying data integration with data management reduces the need to move data from one infrastructure platform to another. Less data has to traverse the WAN, which may be bandwidth challenged. Data and systems can be more easily monitored to alert for performance issues and assure user experience.
Every organization seeks to improve the quality of its decision outcomes to build customer loyalty, strengthen competitiveness and achieve ROI and risk management objectives. However, ensuring that its data is trustworthy and protected is made exponentially more difficult with big data. Delivering a single, consistent set of data policies and processes improves data analysis and results in actionable business intelligence.
A strong data governance program that promotes collaboration and input from both IT and business users, coupled with a unified CSB platform that understands and provides context to diverse data sets can be the foundation for data strategy. Through unified data integration and data management enterprises can successfully support the operational and analytics systems that drive the business. They can realize lower costs and increased operational efficiencies, improve agility and business processes, and more closely align IT with business users and corporate objectives.
Manish Gupta is Chief Marketing Officer of Liaison Technologies, a leading global Data Cloud Services Broker.