Dreamforce ’15, Salesforce’s annual conference, just blew through San Francisco. In its 13th year now and touted as “the largest software conference on earth,” Dreamforce is something of a phenomenon. More than 160,000 customers, developers, partners, and cloud enthusiasts from around the world flocked to San Francisco earlier this month, straining the city’s infrastructure—and probably the patience of its residents too.
Dreamforce was a perfect opportunity for me to network with some of Liaison’s customers and partners face to face—and of course learn more about the capabilities of Salesforce, the CRM that Liaison uses.
One theme that was prevalent across numerous sessions I attended and in the overall event messaging was the vision of a unified platform. As a result of its 2013 inclusion of Pardot, Salesforce is now able to offer a platform that tightly integrates marketing automation functions with its core CRM functions.
Salesforce’s unified platform offers significant value to its customers. For example, CMOs get an end-to-end view of the entire customer lifecycle—from prospect to customer—at both a micro and macro level. This comprehensive view of the customer journey allows the CMO to track return on investment, fine tune marketing and sales outreach efforts, identify new markets, and improve efficiency.
At Liaison, we clearly understand the value of a unified approach. We developed the ALLOY™ platform from the ground up to incorporate integration and data management in a tightly knit, unified manner. By combining integration and data management into one unified solution, our customers not only solve the same business problems with less overhead, but also expand the number of business problems that can be practically addressed.
We’ve been conditioned to treat integration and data management as two different problems requiring two different vendors and toolboxes, but this model no longer serves the enterprise. Download our complimentary brief titled Integration & Data Management Are Better Together to discover why the time is right for unification of these two traditionally siloed operations, and how unification will benefit your data operations through uninterrupted visibility of the entire data lifecycle, streamlined data operations, improved scalability, and the ability to dive deeper into the data through Big Data readiness and streaming data processing capabilities.