Mary Meeker’s always-anticipated annual Internet Trends report dropped yesterday and already the tech world is abuzz with commentary and takeaways—myself included! With good reason: Meeker’s insightful analysis of Internet and related technology trends provides endless talking points and an invaluable peak into the future.
At 213 slides, there’s something of interest in here for every investor, early adopter, and tech enthusiast—from the rise of voice as the next big computing interface to the moods of millennials to the rapid growth of video in communication. And even though I am quite fond of Alexa, the voice of my Amazon Echo and one of the report’s examples of how far we’ve come in voice-enabled technology, it’s the very last few pages of the presentation that really got my attention.
The topic of these last few pages? The rise of data as a valuable commodity that in and of itself is capable of anchoring platforms. Meeker uses the term Data as a Platform which is defined by Techopedia as “…a relatively new concept in the cloud computing paradigm where data itself—rather than applications—is the commodity being sold.”
In one informative slide, the report chronicles the evolution of data from its days as constrained artifacts of monolithic applications to the critical role it plays today as a key instrument of all business activity:
I love this slide because it articulates the very same drivers behind Liaison’s revolutionary approach to data integration—something we call dPaaS (Data Platform as a Service). By striving to put integrated, aggregated, and cleansed data at the center of everything a business does, rather than leaving it siloed among hundreds of applications as a byproduct of application integration, dPaaS’ end goal is to build a platform of quality data that can then be mined in any infinite number of ways an organization deems necessary. (<– as represented by the slide’s ‘third wave’)
Just as important, dPaaS accomplishes this goal by masking much of the integration complexity and chaos (through its managed services approach) that has arisen from the deconstruction of monolithic applications and the simultaneous explosion of new cloud data sources. (<– as represented by the slide’s ‘second wave’)
There’s been no doubt in my mind that Liaison’s integration model is the best approach for helping businesses realize the unprecedented potential of today’s big data world, but it’s always nice to have a little validation!
By Rob Consoli, Liaison SVP Sales and Marketing