I’ve got my crystal ball out. I’m peering into it with total concentration, trying to summon a vision of your organization’s data-inspired future. But the glowing circle of magic dust that powers it just keeps spinning.
I think I know why. I haven’t upgraded my crystal ball in a while and it doesn’t have the big data processing power necessary to compute the millions (billions?) of ingenuous ways our growing data economy is sparking change—from mundane daily business operations to spectacular industry-altering discoveries.
But you don’t need my crystal ball; you can create your own.
That’s the idea behind Liaison’s trademarked ‘data-inspired future’ tagline. When your organization integrates the myriad of data sources coming from today’s connected world—social feeds, wearables, machine sensors, mobile devices, cloud apps, on-premises systems, and sources yet to be imagined—you have all the makings for your very own crystal ball. One that is built from unique data relevant to your enterprise and, therefore, perfectly suited to inspire your future—and even disrupt your market space.
For example, your organization could:
- Layer location, weather, and social media data to improve supply chain resiliency, as IBM does.
- Analyze machine sensor data to predict maintenance needs and reduce downtime, as GE does.
- Blend electronic health data with glucose meter results for diabetes management and coaching, as one of our digital consumer health clients does.
- Monitor traffic conditions, driver supply, and ride demand to determine dynamic pricing for taxi services, as Uber does.
- Or imagine a new way of leveraging data not yet dreamed of!
Although I can’t predict the exact direction your data-inspired future will take, here’s one thing I can predict: realizing a data-inspired future will require some retooling. Notably, you’ll need to reorganize your IT operations around a data-centric strategy—versus the application-centric strategy you most likely have in place now. With a data-centric approach, data drives business strategy rather than business strategy driving data.
As you can see in the illustration I’ve included with this post, a data-centric approach literally upends business as usual. And your integration operations are caught in the middle. Luckily, Liaison’s award-winning cloud integration platform, called Liaison ALLOY™, has already taken all this into account and is purpose-built to put the needs of data, not applications, first.