Business entities — including retailers and healthcare providers — are dealing with a tsunami of incoming data, including highly sensitive customer information like credit card numbers, social security numbers, and medical records. The sources of this data are multiplying and regulatory and compliance requirements are growing which threaten to swamp existing information management and protection strategies. That has businesses looking to solutions like tokenization to improve security, ensure regulatory compliance, and expedite sensitive data processing. Liaison can help — we recently made our Tokenization as a Service (TaaS) solution available on our revolutionary ALLOYTM Platform, migrating our entire customer base to the new TaaS deployment.
Why should you care? Because TaaS on ALLOY speeds transactions by 625% and dramatically improves scalability for faster, more secure processing of ever greater amounts of data. In practical terms, this means TaaS is now offered on a big data framework instead of a relational database, so it can handle bigger workloads for retailers — bulk requests like processing 30 billion gift cards to bring a new customer on board, for example. With big data muscle, TaaS now reduces the total time it takes to complete a tokenization process, also known as “latency,” while increasing the amount of sensitive data moved successfully into or out of the tokenization system, which is called “throughput.”
As retailers know, tokenization is a critical security feature because it allows companies to substitute a confidential data element with a non-sensitive equivalent that is unique but less vulnerable to exploits. Moving TaaS to a big data framework allows distributed processing, which means that instead of processing data on a single server, a cluster of servers work together to crunch the data — minimizing latency and maximizing throughput. That’s huge for retailers who use Liaison’s TaaS because it reduces token acquisition time to about 40 milliseconds.
Retailers can count on many advantages when using a big data-powered platform like Liaison’s TaaS on ALLOY, including the fact that it enables tokenization of a range of data types. In addition to enabling the secure processing of financial data like credit card information, Liaison customers can use it to protect other identifying information, such as Social Security numbers.
Offsite vault storage is another major advantage. A vault storage approach provides access to sensitive data as well as backup and recovery services that are easy and safe to use. Most of Liaison’s competitors use traditional vaultless databases, which are vulnerable to potential security issues. A vaulted approach means retailers can scale up to manage bulk requests and securely process and store large amounts of data from a variety of data sources.
Another key advantage is that TaaS eliminates the burden of maintaining PCI requirements for downstream systems like ordering and shipping. This means retail customers can manage in-store or online transactions without holding credit card data in their systems — storing a token for fast retrieval from Liaison’s vault instead. By using TaaS on ALLOY, retailers ensure their customers’ sensitive data is stored safely and is accessible only to users with the appropriate authorization and authentication.
In addition, Liaison’s TaaS capabilities were migrated to ALLOY as a microservice. This means ALLOY can deploy new capabilities on an ongoing basis, scaling up and down to meet customer requirements. Find out more about how the ALLOY Platform’s comprehensive integration and data management services can move your retail organization toward a data-inspired future here.