The Fourth of July is one of the most important holidays in the United States. It is also one of the most — if not the most — celebrated. But, how exactly do Americans celebrate the Fourth of July?
Let’s take a look at the data to get an idea of how to celebrate the Fourth of July the American way.
Americans love an old fashioned parade. From the nation’s capital in Washington D.C. to the sun-kissed state of California, many Americans celebrate the Fourth of July by watching and participating in parades. Almost every city and every county holds an Independence Day parade for its residents. Some are quite large with more than 50,000 attendees and more than 100 entries. The city of Aptos in California hosts the World’s Shortest 4th of July Parade – only two blocks long, but with enough pageantry to last two hours!
Aside from parades, Americans also attend attend festivals and other gatherings across the country too numerous to count. On the evening after the parade, Washington D.C. holds a free annual Capitol Fourth concert attended by thousands. Also broadcast live on PBS, NPR and the American Forces Network and presented by WETA, the concert is viewed and heard by millions across the United States and the world. In Philadelphia, historical re-enactments are performed, such as the reading of the Declaration of Independence, at the Independence Hall.
Americans are one of the most patriotic people in the world. The Stars and Stripes are flown high not only during national events and holidays, but also during sporting events and school programs. This is especially true during the Fourth of July. In 2015, more than $3.5 million worth of American flags were imported from Chinese manufacturers for Fourth of July celebrations — and that number only continues to grow.
The Fourth of July will not be complete without fireworks. Whether it’s lighting fireworks in the backyard or attending a fireworks show, Fourth of July fireworks have become an American tradition. Every year, Americans light up more than 200 million pounds of fireworks, costing roughly a quarter of a billion dollars annually. Even soldiers hold their own fireworks displays in military bases. Recognized as the nation’s largest Independence Day celebration, the Macy’s 4th of July Fireworks display attracts more than 3 million spectators live and over 10 million TV viewers, according to NBC’s website. This year is the celebration’s 40th anniversary and is the largest Macy’s fireworks display in more than a decade with 56,000 pyrotechnic effects.
Food brings friends and families together — so what better way to celebrate the Fourth of July than by having a feast? Backyard barbecues and block parties have become common in neighborhoods and suburbs during the Fourth of July, fostering friendly relationships and community spirit.
July has also become National Hotdog Month in large part because of Fourth of July celebrations. Over 150 million hotdogs are consumed on the Fourth of July across the whole country. In Coney Island, Nathan’s holds an annual hot dog eating contest to celebrate Independence Day with its most loyal customers. The event has become such a huge a hit that ESPN covers it. Hot diggity dog!
Do things the right way with data
Whether it’s for planning your Fourth of July celebrations the American way or for making important business decisions, data gives decision makers the insights they need to do things the right way. However, huge volumes of data coming from a variety of sources can overwhelm even the most experienced decision maker. Data needs to be integrated and properly managed in order for insights to be effectively and efficiently generated.
Liaison’s ALLOY™ Platform helps businesses drive new business insights with its revolutionary approach to data integration and management. It provides unified integration and data management capabilities such as managed services, buffering the complexities of increasing data volume and variety. It provides consistent and quality data to applications, stakeholders, and partners, as well as analytics solutions that enable them to make data-driven business decisions. Contact our data experts to learn more about Liaison’s ALLOY™ Platform.