Have you ever had to consider replacing or repairing a beloved car? It’s never an easy decision. You and your wheels have history. Although the costs of a new transmission and fresh paint are far less than the expense of a new vehicle, you will still be driving an old car that will likely need additional repairs with no warranty.
Unfortunately, life sciences companies face the same dilemma with data integration. Data integration technology offered by most vendors is founded on last century’s technology principles. This limits the ability of life sciences researchers, operations or sales and marketing teams to gather, share and analyze data across a wide spectrum of new sources of information – which limits the insight they need to support decisions and drive innovation.
Even when products such as Oracle® Fusion, TIBCO®, webMethods®, Informatica®, Dell Boomi™ and MuleSoft™ have been upgraded with incremental feature enhancements, they are all built on 20th century client server technology. Moving to the cloud and offering an integration platform as a service (iPaaS) solution does not resolve the obsolescence issue. In fact, iPaaS is just another name for 20th century service oriented architecture.
These integration technologies were developed before the age of rapid proliferation of new applications took hold, before the necessity for collaboration across different platforms and business processes existed.
Look at social media as one example. It is a driving force in our personal lives. Its 21st century technology has not only sped up the pace at which individuals can access information, but it has expanded access by breaking down silos that kept people from easily sharing information. We don’t think about it much because it is so ingrained in our daily activities, but we use enhanced search engines and web-based applications to gather up-to-date information to support decisions we make every day in our personal lives.
Unfortunately, researchers, strategic planners, compliance officers, and sales and marketing professionals in the life sciences industry don’t have access to the same seamless, real-time data in the workplace. For example, although 40 percent of consumers look online for health information and 23 percent turn to social media for feedback and reviews from peer groups, life sciences sales and marketing teams can’t use this information in a timely manner to gain insight in marketplace opportunities. If the data is available, it is often not easy to access or to combine with other operational data to produce actionable insights.
Why? Although corporate leaders understand the need to access and share data across multiple systems throughout all operational areas of the business, they have been told that their obsolete 20th century technology can be modified and patched with multiple updates to keep it working to meet today’s needs. Because it is simpler and less costly to update existing technology versus building new platforms, the impetus for many data integrators is to focus on enabling old technology to handle new requirements.
While this approach was fiscally sound as a short-term plan for some life sciences companies, the reality is that we are well into the 21st century and the proliferation of new ways to assimilate data continues at a rapid pace. Just look at mobile technology. These new sources of data can provide richer information and greater insight into the marketplace, new product opportunities, enhanced research and more focused marketing strategies if the life sciences company has the technology to capture, integrate and harmonize the data for use.
It is not enough to play catch-up to new technologies with a patchwork of updates – this approach means the organization is always behind on innovation and it means a constant state of costly revisions to technology as well as the costly use of IT resources.
A recent report by industry analyst Aberdeen Group finds that 76 percent of organizations surveyed plan to replace their integration middleware and the majority will do so with a managed services, cloud-based provider.
Liaison’s life sciences clients find themselves on the front edge of innovation because they’ve chosen to handle data management in a new way. By choosing a data-centric, managed services approach, they can rely on our cloud-based platform and the expertise of our personnel who focus on data exchange, management, collaboration, compliance and security – all of which must be addressed, monitored and updated continuously.
Focusing on 21st century technology enabled Liaison to build a platform that can be customized for any integration and data management needs a client may have, and ensure scalability for future needs. ALLOY™ Platform for Healthcare is built using a microservices architecture, which provides a platform of services that are easier to deploy, scale and maintain. Because microservices are independent of each other, you are not limited to the use of one technology, but can also pick and choose what you need to support your business and data requirement.
Also important for life sciences companies, Liaison’s ALLOY™ Platform for Healthcare is constantly refreshed which means all clients receive the most up-to-date features and capabilities. Another advantage of the service model of data management is the predictable cost spread throughout each year versus unexpected outlays for necessary updates to legacy technology.
The digital transformation of the life sciences industry demands new approaches to integration, aggregation and harmonization of data to support decisions in today’s competitive, complex environment.
Are you ready to enter the 21st century of integration and data management?