It’s not too late to catch up with the digital revolution. But enterprises can no longer afford to wait now that industries are being disrupted at a much faster rate.
According to Gartner, “Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities…” This definition highlights the two key elements of utilizing digital technologies — such as Big Data, e-commerce, and the IoT — and the objective of creating business advantages and benefits.
Digital Operational Excellence: 3 Examples of Digital Transformation
According to Forrester, transforming business operations through “digital operational excellence” lies at the heart of Digital Transformation. Digital operational excellence is what makes Digital Transformation truly game-changing as these three businesses prove:
1. Marriot: Hyper-Connectivity in the Enterprise
Hyper-connectivity is one of the characteristics and drivers of Digital Transformation as it enables greater collaboration between enterprises and their customers, suppliers, partners, and other stakeholders. Digital Transformation also enables machine-to-machine hyper-connectivity through the IoT.
Marriott underwent a Digital Transformation by taking connectivity to the next level across its entire enterprise. As a large enterprise consisting of 15 brands, Marriott adopted a collaboration solution that connected its talents and employees. By building a network that allowed faster movement of ideas and information, Marriott was able to quickly share best practices, accelerate its decision-making process, resolve issues faster, and encourage participation and engagement throughout the enterprise.
2. Rolls-Royce: Big Data Analytics for Big Engines
Today’s smartphones, and even humble GPS computers, now have more computing power than the supercomputers of the 1980s. As a result, transactional and analytical processing have become faster and more efficient. Advancements in networking and in-memory computing have made Big Data Analytics possible, enabling enterprises to drive insights from data regardless of its volume, variety, and velocity.
Rolls-Royce, which manufactures enormous engines used by airlines and even the armed forces, has embraced Big Data Analytics to monitor and analyze the health of its products and prevent potential problems. More specifically, it utilizes Big Data in three critical phases in its operations: design, manufacturing, and after-sales support.
In its design phase, every simulation of a jet engine design takes tens of terabytes of data, requiring high-power computing. This high-power computing is provided by Rolls-Royce’s Big Data solution. In the manufacturing phase, its Big Data solution analyzes machine data coming from networked systems and connected devices through the Industrial Internet of Things (IIoT), making the manufacturing process faster and more efficient. Finally, its Big Data solution also analyzes data coming from hundreds of sensors fitted in each of its engines and propulsion systems. This enables service engineers and operational centers all over the world to gather real-time information and provide timely and appropriate after-sales support.
3. ApplePay: Next-Level Cybersecurity for Mobile Payments
With evolving technologies come evolving cybersecurity threats from hackers and cyber criminals. Digital Transformation also involves strengthening cybersecurity safeguards to protect confidential information such as customer data, trade secrets, and operational processes.
ApplePay, which is widely used today, uses tokenization to strengthen security for its mobile payments and “avoid the pitfalls of traditional payment systems.” By replacing highly-valuable credit card numbers with randomly-generated strings of characters called tokens, both consumers and merchants are protected in case of security breaches since only the bank and the payment processor keep the actual credit card information.
Take Your Enterprise on a Digital Transformation Journey
Digital Transformation is no longer just a luxury, but a necessity. Enterprises that want to stay competitive must embrace Digital Transformation—not just to provide a digital customer experience, but also to transform their operations.
On November 15, 2017, at 11am PT / 2pm ET, Liaison Technologies and Forrester Research will hold a free webinar entitled, “3 Key Factors to Digital Transformation for Your Enterprise” where you will learn:
- what customers expect and how this will drive a successful digital transformation,
- an effective approach for transforming operational processes to innovate quicker than the competition, and
- how to destroy data silos, manage a dizzying array of sources, and create a leaner enterprise.
The webinar will be hosted by Forrester’s Michele Goetz and Liaison’s Rob Consoli.
Michele is a Principal Analyst at Forrester Research. She serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.
Rob is Liaison Technologies’ Chief Revenue Officer. As a former aerospace engineer and application developer, he has spent the better part of the last 30 years working in information and data technology. With diverse experience spanning some of the world’s most advanced companies, Rob has unique insights into emerging trends and innovations associated with the application integration and data management market.
Sign up here to save your spot for the upcoming webinar.