At Liaison, we’re excited about a new report published by 451 Research, a preeminent information and technology research and advisory group. In our view, the Market Insight report, “Liaison seeks to replace legacy middleware with ALLOY integration and data management,” is right on target. It accurately describes our business strategy, showing that savvy analysts “get it” — Liaison’s ALLOY Platform is perfectly positioned for this moment.
The report talks about our belief that marketplace factors are driving enterprise adoption of new solutions to “integrate, harmonize and mine multiple data sources in real time to deliver the insight necessary to compete in the digital economy.” It provides an overview of some of the challenges we face, and it describes our opportunities in the marketplace as we deliver the advanced technologies companies need to successfully transform.
William Fellows, a 451 Research founder and research vice president based in London, wrote the report. A reprint can be found here. Fellows says Liaison “operates at the point where integration and data management are converging.” He notes that “transformation requires enterprises to transform the way they collect, integrate and analyze data…to compete in today’s digital economy,” adding that “ERP, supply chain, big data, mobile apps, IoT, cloud services, SaaS and social media” data must be combined to facilitate innovation.
At Liaison, we couldn’t agree more — that’s why we designed the ALLOY Platform from the ground up to meet those digital transformation challenges! And we’re especially pleased that the report captures another core facet of Liaison’s strategy with our ALLOY Platform: We offer a better solution than iPaaS DIY developer productivity tools, which don’t address the scarcity of developer resources.
The analysis includes a description of Liaison’s history and strategic acquisitions as well as our investments in ALLOY Platform development. The report notes that 90% of current customers are using Liaison’s managed services, which are a key differentiator in the marketplace since outsourcing data management to Liaison enables customers to redirect IT and data science resources to more strategic tasks. Other benefits of ALLOY that we’re pleased to see cited by 451 include the elimination of data silos and our robust regulatory compliance capabilities.
In analyzing Liaison’s business model, the report notes the rapid growth Liaison has experienced since the last time 451 Research took a look at the company, observing that Liaison’s key markets “include healthcare, life sciences, retail, manufacturing, transportation and logistics, and financial services.” The report also notes that Liaison generates new business in the U.S. and Europe, and it contains a brief overview of the company’s unique tiered pricing structure, which allows customers to secure the data integration and management levels needed without worrying about hidden fees.
At Liaison, we’re pleased with the 451 Research report and believe it accurately reflects our current position in the marketplace. While the challenges the report identifies are real, we’re confident our strengths — most notably our award-winning ALLOY Platform — will enable us to continue to thrive and grow. The customers we serve are facing challenges of their own as they adapt to a data-driven economy, and it’s our privilege to help them reach their data-inspired future.