Rick has over 10 years of experience in the life sciences industry. Working with Merck for over 8 years and applying his 15 years of experience with managed, cloud-based data integration and data management services, Rick uses his real-world experience and practical knowledge to help Liaison’s life sciences customers transform their IT service delivery to meet the industry realities of today.
Rick will be speaking at the First Annual Merck Global Services IT Symposium in Europe. This year’s event will be held in Madrid, Spain, and the theme is “Accelerating IT Towards 2015.” Rick’s session, “Leveraging a Centralized Master Repository to Optimize Partner and Customer Interactions,” will be held on Wednesday, October 3, 2012.
Although many business functions within pharmaceutical companies are automated, data silos make it difficult to efficiently exchange information with growing numbers of external partners and customers. Connecting disparate systems through complex proprietary, point-to-point, and batch applications not only slows business processes, it hinders critical corporate decision-making.
With a complete look at customer and partner business processes, pharmaceutical companies can begin to optimize interactions, improve relationships, and spur innovation. Using an External Partner Program, core data such as partner contact information, roles, and demographic information can be captured to give each vendor a centralized profile. As a “single source of truth,” the repository offers simple, user-oriented access to relevant information and systems. The ability to exchange data in real time improves the power to monitor events and better manage and execute business processes.
This presentation will explain how, regardless of whether data exchange takes place internally or externally, a centralized cloud-based solution can provide pharmaceutical organizations with “one-step shopping” that ensures cost efficiency, data exchange security, and real-time data availability. Such solutions help improve customer and partner relationships to ensure mutual satisfaction and productivity.
Liaison Technologies is a global data management and integration company. It provides innovative solutions to integrate, transform, harmonize, manage and secure critical business data on-premise or in the cloud. With a comprehensive array of business-to-business and application-to-application integration and data transformation services, as well as on-premise and cloud-based data security solutions, Liaison’s practitioners implement data management infrastructures adapted to each client’s specific business requirements. Headquartered in Atlanta, Liaison has offices in the Netherlands, Finland, Sweden and the United Kingdom. For more information, visit www.liaison.com.
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