Business Radio hosted a “Listen Now” session with local business executives. Joost Rutten, Chief Financial Officer of Liaison Technologies, joins the conversation and talks about his new role with Liaison. Rutten explains how the finance organization in an enterprise needs to focus on sales and work more closely with the sales organization. He discusses how the increasing numbers of applications and amounts of data available to enterprises in today’s market are adding complexity, especially in the areas of integration and data management. He explains how Liaison can step in and help manage these issues. He also also speaks of his career progression from Rocket Scientist to a Chief Financial Officer!