MedCityNews published an article by Gary Palgon, Vice President of Healthcare and Life Sciences Solutions for Liaison Technologies – The healthcare industry in the U.S. and beyond has been buffeted by trends like the shift to value-based care, technological innovations that broaden treatment choices and an increasing focus on individual patients. Like other life sciences sector businesses, pharma companies are eager to stay ahead of the curve, and that will require new thinking about how to integrate and manage data. Access to integrated, high-quality, easily accessible data will be the key to success in the years ahead.
Where will data access matter the most? Here are some of the key areas where new data will be generated and the data integration and management challenges pharma companies will likely face: