Survey Indicates Today’s Mid-Market Companies Want More Bang for their EDI VAN Buck
ATLANTA — September 6, 2012 —
Liaison Technologies, a global provider of secure cloud-based integration and data management services and solutions, and its remarketing partner, NewEDI, an industry-changing, no-contract, Electronic Data Interchange Value Added Network (EDI VAN) service provider that lets you “Name Your EDI Price,” today jointly released the results of a 2012 EDI VAN Survey. Among its findings, the survey reveals that mid-market companies believe most EDI VAN providers are using old business models, resulting in higher prices and less value in today’s tougher economic climate.
Nearly 700 people from businesses generating under $10 million to over $500 million in annual sales revenue participated in the web-based survey, which was administered by Louisiana State University market researcher Dr. Rich Vlosky. The purpose of the survey was to objectively evaluate the value delivered by EDI VAN providers and to explore each provider’s strengths and weaknesses.
Employing a perception-based research methodology, respondents were asked to identify the EDI VAN they use from a list of major EDI VAN providers, including Descartes, EasyLink, GSX/Inovis, IBM/Sterling Commerce, Kleinschmidt and Liaison Technologies (nuBridges).
VANs were analyzed and compared based on 13 selection criteria ranked by level of importance. Out of the top five criteria, Liaison Technologies (nuBridges) received the highest overall scores for “Lower Overall Prices,” “Ease of Migration” and “Overall Vendor Reputation.”
Answers to questions about VAN “Value” and “Pricing” showed that an overwhelming number of the respondents would agree to switch to a different VAN if the provider added more value to their business. However, participants also indicated they want this value without being locked into higher prices in order to exchange data with trade partners.
While EDI technology has not changed for over four decades, the infrastructure that delivers EDI transactions has gone through a tremendous transformation, both in terms of access and cost. The survey indicates that most providers are considered at par technologically but are offering a price structure that doesn’t reflect the lower cost of delivering these services in today’s environment.
“Dr. Vlosky’s survey has been invaluable in helping us understand the value proposition desired by customers so that we can offer solutions that exceed their expectations while lowering the cost of EDI VAN services,” said Kevin Rathie, NewEDI president. “At NewEDI, we’re providing more bang for the EDI VAN buck by selling VAN services using a simple web-based process that lets businesses literally name their price. Our remarketing partnership with Liaison allows us to offer Tier-1 network capacity to our customers, making EDI VAN very affordable for small- to mid-volume businesses. For high-volume businesses, our process can save thousands of dollars per month.”
NewEDI is the first and only EDI VAN service provider to allow customers to propose a rate they’d like to pay. This forward-thinking business model and customer-focused approach enable NewEDI to provide maximum value to customers at the lowest price point, meeting the needs of today’s cost-conscious businesses.
“This year’s survey results show that NewEDI’s ingenuity goes against the old way of selling EDI and puts it way ahead of the curve in the marketplace,” said Larry Mieldezis, Liaison COO. “Clearly, customers are ready for a change: more value; less expense. We’re pleased to be working in partnership with NewEDI to make reliable EDI VAN services attainable for any business.”
A complimentary copy of the 2012 EDI VAN Survey is available for download on the NewEDI website.
Distinguished by its industry-changing, no-contract “Name Your EDI Price” business model, NewEDI is a no-hassle, Electronic Data Interchange (EDI) Value Added Network (VAN) service provider that enables businesses to transfer documents with their trading partners. NewEDI is committed to providing customers easy-to-purchase, budget-accommodating, reliable service. Headquartered in Atlanta, NewEDI leverages Liaison’s (nuBridges) top Tier-1 EDI VAN services. More information is located at www.newedi.com.
Liaison Technologies is a global data management and integration company. It provides innovative solutions to integrate, transform, harmonize, manage and secure critical business data on-premise or in the cloud. With a comprehensive array of business-to-business and application-to-application integration and data transformation services, as well as on-premise and cloud-based data security solutions, Liaison’s practitioners implement data management infrastructures adapted to each client’s specific business requirements. Headquartered in Atlanta, Liaison has offices in the Netherlands, Finland, Sweden and the United Kingdom. For more information, visit www.liaison.com.
Liaison and the Liaison logo are trademarks of Liaison Technologies, Inc. All other names or product names mentioned in this release are trademarks or registered trademarks of their respective companies.