Unprecedented Interest in Liaison’s Breakthrough ALLOY™ Platform Sparks Growth in System Integrator, Reseller and Channel Partner Opportunities to Meet Demand
ATLANTA, October 5, 2017 — Liaison Technologies, a recognized leader in cloud-based integration and data management solutions, today announced that the company has appointed Alice Westerfield to serve as Senior Vice President, Strategic Alliances. A tech-sector veteran who has been with Liaison for more than six years, Westerfield will focus on building the company’s relationships with systems integrators, value-added resellers, and channel partners to expand Liaison’s global reach and delivery capabilities.
Liaison named Westerfield to the role of Senior Vice President, Strategic Alliances in direct response to heightened demand for the Liaison ALLOY™ Platform, which continues to drive positive momentum for Liaison, including double-digit year-over-year growth. Westerfield will build and expand relationships with Liaison’s extensive partner community. She will work to strengthen existing strategic alliances with systems integration partners like ObjectFrontier Software, HCL Technologies, and others while seeking new avenues of collaboration with innovative technology partners such as SAP Ariba, MapR and Tableau.
A key objective of Westerfield’s role will be to enhance fulfillment capabilities, enabling faster delivery and extending the advanced integration and data management capabilities of the ALLOY Platform to more enterprise customers challenged with addressing the limited functionality of their aging infrastructure worldwide.
Westerfield’s other key objectives include extending adoption of Liaison’s cloud connector technology, ALLOY Edge, deeper into the mid-market space through critical partnerships with important value-added resellers offering deep domain expertise. Liaison’s technology suite provides smaller organizations enterprise-level capabilities for current budgets while providing easy connectivity to the cloud in support of organizational growth.
“ObjectFrontier’s strong background in cloud engineering, along with our belief in the technology as a major differentiator in the digital economy, makes us a natural partner for Liaison,” said Bob Kramich, Executive Vice President and Chief Revenue Officer. “We look forward to continued success with Liaison, helping to leverage the strengths of both companies.”
“We have been successfully partnering with Liaison for more than 10 years and our team has more than 100 years of combined experience designing and implementing solutions using Liaison’s platform,” said Pat Hughes of Hughes Systems Group, a Liaison value-added reseller. “As our customers scale, we see their integration needs shifting to embrace the cloud. ALLOY Edge, Liaison’s on-premises technology, has proven to be a key differentiator for us, and we look forward to working with Alice to further leverage the power of ALLOY for our customers.”
The world’s first platform to offer unified integration and data management capabilities, the Liaison ALLOY Platform handles all patterns of integration. It eliminates data silos and harmonizes information to provide users with a holistic view, converting data into insight. Liaison’s managed services approach frees internal IT and data resources to focus on innovation. Find out more at www.liaision.com.
About Liaison Technologies
Liaison Technologies provides integration and data management solutions to help customers unlock the power of a data-centric approach to their business. Liaison’s cloud-based approach breaks down the barriers between data silos to tap into the valuable information needed to make better decisions, faster. Tailored to solve complex data problems today while building a robust foundation for tomorrow’s unforeseen challenges, Liaison fosters a seamless flow of information securely and at scale. Founded in 2000, Liaison serves more than 7,000 customers in 46 countries, with offices in the United States, the Netherlands, Finland, Sweden, the United Kingdom and Singapore. For more information, visit www.liaison.com and connect with Liaison on Twitter, LinkedIn and Facebook.
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