FEATURED WHITE PAPER
Putting Data Properly in Its Place
In this white paper, we examine the importance of data to the modern customer-centric business, where personalized experiences delivered by smart, automated, processes have become essential to meet customer expectations in rapidly evolving digital marketplaces. More specifically, we discuss the impact of highly disruptive technologies such as cloud computing, big data and the Internet of Things (IoT). These are technologies that add further impetus to the need for companies to take their data seriously and build an effective data management framework with which to manage and guarantee the delivery of quality data across multiple platforms and technologies as a key enabler of digital transformation.
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